About Rick D'Haene

Rick D'Haene is a self-taught web developer, with a degree in website design, who has extensive knowledge of internet marketing and organic search engine optimization (SEO). He and his lovely wife Melissa reside in Bellingham, Washington, and have a few fun pets to keep them company.

Find me here: Twitter /Facebook /Google+ /

Turning Website Visitors into Customers: 5 Easy Tips

Congratulations! You have more and more potential customers checking out your business’s website each day. It could be that your marketing strategy is working, and those creative Facebook posts or strategic targeting through Google Adwords is paying off. Or perhaps your SEO service provider’s hard work has started to really kick in and influence your search engine rankings. Regardless, it’s great news!

That being said, there is a possibility that interested people are reviewing your inventory or services but are leaving for an unidentified reason. Are you tracking your website’s conversion rates? If so, you might notice that they have dropped, or are otherwise lower than you’d like them to be. This, even despite an uptick in website traffic? If there were something you could be doing to to increase your conversion rates, would you take the time?

Here are some techniques to help ensure each website converts visitors into sales.

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The Straight Facts: What Should My Small Business Website Cost to Build?

I’m a small business owner who wants to reach a wider audience, but I have no idea where to begin. Is a website even necessary for a good online presence?

Fact: Small businesses need a website.

For any small business, having a website is important, and even more so if you don’t have a large customer base. This is the very tip of the iceberg when it comes to digital marketing.

Of course, it’s easy enough to slap a website together for others to see, but you want to make sure you’re communicating the right messages to those potential customers. That means you’re going to want a pleasant, functional website that makes your customers feel comfortable, reflects positively on your small business, and gives them the information that they came to find.

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5 Reasons Why Your Business Website Needs A Blog

Many business owners ask if it’s worth having a blog for their business website. The majority of the time, the answer is yes. Blogging offers a simple way to connect to your audience without the need for complex design or web-based skills, among tons of other benefits.
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5 Common Mistakes Small Businesses Make When Building A Website

Having a website is a necessary step in running a business.

We know that by now—it’s 2015, and not having a website usually means that you’re behind the times. But some business owners don’t know where to start when it comes to having their own online presence. Here are five common mistakes that lower-budget website owners make, and some useful tips to help you get your first website ready for the World Wide Web.
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Gravity Forms: Clear Default Radio Button Option and Preserve Conditional Logic

While creating a complex four page form using Gravity Forms I ran into a problem. For testing purposes I had set a radio button option as the default selection. My problem arose when I needed to clear that default selection and add additional options. Clicking on the set default radio button a second time does not remove the selection. This is due to the inherent functionality of a radio button: one selection from a set. As opposed to a series of checkboxes: select as many options as you would like.
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Bellingham Startups and Small Business Partnerships

Starting up a Startup

 “A journey of a thousand miles begins with a single step.” 

Laozi – Chinese philosopher (c 604 bc – c 531 bc)

This proverb is as true now as when it was first written 2,500 years ago in the Tao Te Ching. Imparting wisdom, it means that even the most arduous ventures begin in simple fashion.
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Is it safe to update WordPress or my plugins myself? What about my theme updates?

This is something I often hear from WordPress website owners: “I was going to install my updates but I didn’t want to break anything.” This trepidation is not unfounded. Updates seem to have a way of breaking what we’re attempting to maintain, on occasion. Not always, but sometimes.

The truth is that a WordPress update can cause something to break for may reasons. This can any time an update is applied, without warning. The best course of action to deal with these issues is to have a complete website backup secured and accessible, ready to be restored if needed.

The below information is aimed at helping you understand the various aspects of a WordPress website which must be considered in order to backup your website completely so that it may be restored with ease if the need ever arises.

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