If you own a local service business maintaining a blog on your website is a great way to establish yourself as an authority, provide value to your audience, and keep visitors coming back to your site. But there’s another aspect of blogging on a WordPress website that you cannot afford to ignore: search engine optimization, more commonly referred to by its acronym: SEO.
As a website management company, SEO is one of the services that we offer to help you drive leads and make sales. As we covered in our blog post about small business SEO, organic traffic from Google is one of the best ways to help potential customers find you. SEO has many components, some more technical than others. One of the keys to SEO success is targeted content that integrates the proper keywords. This might sound daunting, but at its core, it’s actually pretty simple: posts need to be written to include what your potential customers are searching for.
Optimizing Your Blog Posts
Blog post optimization starts with keyword research. The goal of SEO for small local businesses is to help people find your business when they’re looking for the services you offer. By integrating common search terms into your posts, along with your service locations, you or your website management company can increase the likelihood that potential customers will find your site.