This category contains business related posts covering website best practices, notes, and tips. These posts will help you improve your business website in a multitude of ways.
If you own a local service business maintaining a blog on your website is a great way to establish yourself as an authority, provide value to your audience, and keep visitors coming back to your site. But there’s another aspect of blogging on a WordPress website that you cannot afford to ignore: search engine optimization, more commonly referred to by its acronym: SEO.
As a website management company, SEO is one of the services that we offer to help you drive leads and make sales. As we covered in our blog post about small business SEO, organic traffic from Google is one of the best ways to help potential customers find you. SEO has many components, some more technical than others. One of the keys to SEO success is targeted content that integrates the proper keywords. This might sound daunting, but at its core, it’s actually pretty simple: posts need to be written to include what your potential customers are searching for.
Optimizing Your Blog Posts
Blog post optimization starts with keyword research. The goal of SEO for small local businesses is to help people find your business when they’re looking for the services you offer. By integrating common search terms into your posts, along with your service locations, you or your website management company can increase the likelihood that potential customers will find your site.
In the United States, copyrights exist to promote arts and culture. Copyright also protects your digital assets—your design, written content, branded imagery (e.g. a color you’ve created), photography, and more.
But exactly what do you need to do to protect your online assets? There are some easy steps you can take to protect yourself from digital theft or exploitation.
First and foremost, adding a copyright notice on your work is an excellent way to claim your properties. Adding a © symbol, next to the date the item was created and your name or company name, will cover you in most cases.
I’m a small business owner who wants to reach a wider audience, but I have no idea where to begin. Is a website even necessary for a good online presence?
Fact: Small businesses need a website.
For any small business, having a website is important, and even more so if you don’t have a large customer base. This is the very tip of the iceberg when it comes to digital marketing.
Of course, it’s easy enough to slap a website together for others to see, but you want to make sure you’re communicating the right messages to those potential customers. That means you’re going to want a pleasant, functional website that makes your customers feel comfortable, reflects positively on your small business, and gives them the information that they came to find.
Many business owners ask if it’s worth having a blog for their business website. The majority of the time, the answer is yes. Blogging offers a simple way to connect to your audience without the need for complex design or web-based skills, among tons of other benefits.
Having a website is a necessary step in running a business.
We know that by now—it’s 2015, and not having a website usually means that you’re behind the times. But some business owners don’t know where to start when it comes to having their own online presence. Here are five common mistakes that lower-budget website owners make, and some useful tips to help you get your first website ready for the World Wide Web.
Starting up a Startup
“A journey of a thousand miles begins with a single step.”
Laozi – Chinese philosopher (c 604 bc – c 531 bc)
This proverb is as true now as when it was first written 2,500 years ago in the Tao Te Ching. Imparting wisdom, it means that even the most arduous ventures begin in simple fashion.
Small businesses have unique needs when it comes to their websites. The most obvious of these needs are performance in the form of sales or conversions, affordability, and scalability. WordPress is perfectly suited to fill these needs.
Small Business Sales / Conversions with WordPress
Unless other accommodations are being made, a website development plan which does not include a search engine optimization and conversion strategy is inherently flawed. Every website should have goals: create sales, deliver lead form submissions, newsletter signups, or simply page views. Establishing a list of goals allows for proper micro- and macro-analytic tracking which will allow conversion rate optimization to be applied.
Conversion rate optimization is the process of reviewing conversion analytic data in order to ascertain specific reasons behind a successful, or unsuccessful, conversion strategy.
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Last night I was having issues with my internet connection through Comcast. After some initial troubleshooting, the issue appeared to be with Comcast’s DNS. After hard-coding Google’s DNS server addresses into my network adapter the issue was resolved.