I’m a small business owner who wants to reach a wider audience, but I have no idea where to begin. Is a website even necessary for a good online presence?
Fact: Small businesses need a website.
For any small business, having a website is important, and even more so if you don’t have a large customer base. This is the very tip of the iceberg when it comes to digital marketing.
Of course, it’s easy enough to slap a website together for others to see, but you want to make sure you’re communicating the right messages to those potential customers. That means you’re going to want a pleasant, functional website that makes your customers feel comfortable, reflects positively on your small business, and gives them the information that they came to find.
Many business owners ask if it’s worth having a blog for their business website. The majority of the time, the answer is yes. Blogging offers a simple way to connect to your audience without the need for complex design or web-based skills, among tons of other benefits.
Having a website is a necessary step in running a business.
We know that by now—it’s 2015, and not having a website usually means that you’re behind the times. But some business owners don’t know where to start when it comes to having their own online presence. Here are five common mistakes that lower-budget website owners make, and some useful tips to help you get your first website ready for the World Wide Web.
Starting up a Startup
“A journey of a thousand miles begins with a single step.”
Laozi – Chinese philosopher (c 604 bc – c 531 bc)
This proverb is as true now as when it was first written 2,500 years ago in the Tao Te Ching. Imparting wisdom, it means that even the most arduous ventures begin in simple fashion.
Small businesses have unique needs when it comes to their websites. The most obvious of these needs are performance in the form of sales or conversions, affordability, and scalability. WordPress is perfectly suited to fill these needs.
Small Business Sales / Conversions with WordPress
Unless other accommodations are being made, a website development plan which does not include a search engine optimization and conversion strategy is inherently flawed. Every website should have goals: create sales, deliver lead form submissions, newsletter signups, or simply page views. Establishing a list of goals allows for proper micro- and macro-analytic tracking which will allow conversion rate optimization to be applied.
Conversion rate optimization is the process of reviewing conversion analytic data in order to ascertain specific reasons behind a successful, or unsuccessful, conversion strategy.