In this day and age, most business owners are aware that having a website is crucial for the success of their business. This recognition is evident in the droves of new business websites being published on the internet on a daily basis. These new websites compete for search engine rankings in Google and Bing like all others. As such, the benefit of simply having a business website is being diluted amidst the myriad newcomers.
Internet Marketing, as well as Digital Marketing, offer opportunities for businesses to outperform their rival’s efforts to outrank them in the search engines or to gain a larger market share through online advertising and strategic business asset utilization.
Now, perhaps more than ever, understanding your business’ audience and the internet marketing opportunities surrounding it is equally important. In 2016, marketing your business online is an effective, affordable option.
Here are the top 5 essential methods your internet marketing plan needs to grow your business.
If you own a local service business maintaining a blog on your website is a great way to establish yourself as an authority, provide value to your audience, and keep visitors coming back to your site. But there’s another aspect of blogging on a WordPress website that you cannot afford to ignore: search engine optimization, more commonly referred to by its acronym: SEO.
As a website management company, SEO is one of the services that we offer to help you drive leads and make sales. As we covered in our blog post about small business SEO, organic traffic from Google is one of the best ways to help potential customers find you. SEO has many components, some more technical than others. One of the keys to SEO success is targeted content that integrates the proper keywords. This might sound daunting, but at its core, it’s actually pretty simple: posts need to be written to include what your potential customers are searching for.
Optimizing Your Blog Posts
Blog post optimization starts with keyword research. The goal of SEO for small local businesses is to help people find your business when they’re looking for the services you offer. By integrating common search terms into your posts, along with your service locations, you or your website management company can increase the likelihood that potential customers will find your site.
Many business owners ask if it’s worth having a blog for their business website. The majority of the time, the answer is yes. Blogging offers a simple way to connect to your audience without the need for complex design or web-based skills, among tons of other benefits.
Starting up a Startup
“A journey of a thousand miles begins with a single step.”
Laozi – Chinese philosopher (c 604 bc – c 531 bc)
This proverb is as true now as when it was first written 2,500 years ago in the Tao Te Ching. Imparting wisdom, it means that even the most arduous ventures begin in simple fashion.
Small businesses have unique needs when it comes to their websites. The most obvious of these needs are performance in the form of sales or conversions, affordability, and scalability. WordPress is perfectly suited to fill these needs.
Small Business Sales / Conversions with WordPress
Unless other accommodations are being made, a website development plan which does not include a search engine optimization and conversion strategy is inherently flawed. Every website should have goals: create sales, deliver lead form submissions, newsletter signups, or simply page views. Establishing a list of goals allows for proper micro- and macro-analytic tracking which will allow conversion rate optimization to be applied.
Conversion rate optimization is the process of reviewing conversion analytic data in order to ascertain specific reasons behind a successful, or unsuccessful, conversion strategy.
This is a very common and intelligent question to ask. After all, why should you invest in a WordPress-based website design for your business? There are numerous reasons, but I’ll outline my favorite briefly for you. If you’re wondering if WordPress is the right system for your business, just give me a ring. I’ll give you the knowledge you need to make a sound business decision, even if it means referring you to a competitor.
If you’re a small business owner, Search Engine Optimization can be a daunting process. Just having the budget to pay an SEO company does not guarantee success. Even if you are fortunate enough to be technically minded and plan on performing the SEO yourself, you are still faced with a lot of misinformation to weed through. In addition, most Search Engine Optimization professionals and firms are not comfortable having the client perform specific aspects of the optimization work themselves. Our goal at Bellingham WP is to help our clients achieve success. If that means we do 100% of the work, we’re fine with that. If, instead, it means spending the time to educate our clients on how to achieve their goals, we’re happy to oblige.