Viewing all items for tag Bellingham SEO

The Importance of Proper WordPress Permalinks for Search Optimization

What are permalinks?

Permalinks are an important part of every WordPress website’s SEO efforts. So, what are they exactly? The term permalinks refers to the URL (Uniform Resource Locator) for specific pages and posts. Take a quick look up at the address bar while you’re viewing this post and you will see the end result of a proper permalink structure. As you can see, the URL for this post is The permalinks that I have set within the dashboard of WordPress are responsible for the /wordpress-seo/the-importance-of-proper-wordpress-permalinks-for-search-optimization/, where /wordpress-seo/ is the category and /the-importance-of-proper-wordpress-permalinks-for-search-optimization/ is the post name. With regard to search engines this is a perfect, keyword-rich URL structure. But WordPress doesn’t come this way by default.

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Belingham SEO | Black Hat vs. White Hat Search Engine Optimization with SEO Tips

To begin, SEO stands for Search Engine Optimization. As a bold stroke explanation, SEO is the process of modifying a website’s online presence in order to increase its rankings in the search engines for specifically targeted search terms. Search Engine Optimization comes in many different forms. Some search optimization professionals believe the best approach to achieving good rankings includes a heavy inbound link profile for a website. Yet others don’t focus on link building at all, instead turning their attentions toward on-site improvements and content modifications.

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Small Business SEO | Bellingham SEO Tips | Search Engine Optimization

If you’re a small business owner, Search Engine Optimization can be a daunting process. Just having the budget to pay an SEO company does not guarantee success. Even if you are fortunate enough to be technically minded and plan on performing the SEO yourself, you are still faced with a lot of misinformation to weed through. In addition, most Search Engine Optimization professionals and firms are not comfortable having the client perform specific aspects of the optimization work themselves. Our goal at Bellingham WP is to help our clients achieve success. If that means we do 100% of the work, we’re fine with that. If, instead, it means spending the time to educate our clients on how to achieve their goals, we’re happy to oblige.

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