To begin, SEO stands for Search Engine Optimization. As a bold stroke explanation, SEO is the process of modifying a website’s online presence in order to increase its rankings in the search engines for specifically targeted search terms. Search Engine Optimization comes in many different forms. Some search optimization professionals believe the best approach to achieving good rankings includes a heavy inbound link profile for a website. Yet others don’t focus on link building at all, instead turning their attentions toward on-site improvements and content modifications.