Search Engine Optimization
This blog category is home to a range of posts surrounding the topic of Search Engine Optimization, abbreviated SEO. A few focus areas include: website SEO techniques, tutorials on learning SEO, SEO for beginners, SEO for WordPress, how to SEO tutorials, and search engine optimization tips.
Bellingham WP provides SEO services and consultations. Learn more here: Website SEO Services
If you own a local service business maintaining a blog on your website is a great way to establish yourself as an authority, provide value to your audience, and keep visitors coming back to your site. But there’s another aspect of blogging on a WordPress website that you cannot afford to ignore: search engine optimization, more commonly referred to by its acronym: SEO.
As a website management company, SEO is one of the services that we offer to help you drive leads and make sales. As we covered in our blog post about small business SEO, organic traffic from Google is one of the best ways to help potential customers find you. SEO has many components, some more technical than others. One of the keys to SEO success is targeted content that integrates the proper keywords. This might sound daunting, but at its core, it’s actually pretty simple: posts need to be written to include what your potential customers are searching for.
Optimizing Your Blog Posts
Blog post optimization starts with keyword research. The goal of SEO for small local businesses is to help people find your business when they’re looking for the services you offer. By integrating common search terms into your posts, along with your service locations, you or your website management company can increase the likelihood that potential customers will find your site.
To begin, SEO stands for Search Engine Optimization. As a bold stroke explanation, SEO is the process of modifying a website’s online presence in order to increase its rankings in the search engines for specifically targeted search terms. Search Engine Optimization comes in many different forms. Some search optimization professionals believe the best approach to achieving good rankings includes a heavy inbound link profile for a website. Yet others don’t focus on link building at all, instead turning their attentions toward on-site improvements and content modifications.
If you’re a small business owner, Search Engine Optimization can be a daunting process. Just having the budget to pay an SEO company does not guarantee success. Even if you are fortunate enough to be technically minded and plan on performing the SEO yourself, you are still faced with a lot of misinformation to weed through. In addition, most Search Engine Optimization professionals and firms are not comfortable having the client perform specific aspects of the optimization work themselves. Our goal at Bellingham WP is to help our clients achieve success. If that means we do 100% of the work, we’re fine with that. If, instead, it means spending the time to educate our clients on how to achieve their goals, we’re happy to oblige.