I’m a small business owner who wants to reach a wider audience, but I have no idea where to begin. Is a website even necessary for a good online presence?
Fact: Small businesses need a website.
For any small business, having a website is important, and even more so if you don’t have a large customer base. This is the very tip of the iceberg when it comes to digital marketing.
Of course, it’s easy enough to slap a website together for others to see, but you want to make sure you’re communicating the right messages to those potential customers. That means you’re going to want a pleasant, functional website that makes your customers feel comfortable, reflects positively on your small business, and gives them the information that they came to find.