User Experience (UX)

What does User Experience (UX) mean?

Often abbreviated as “UX” (for User eXperience), this is a catch-all term for the entire involvement a user has with your website. This includes their perceptions and feelings about ease of use, relevance to their needs and searches, and even aesthetic appearance.

Unlike most terms we use in the internet world, UX can’t be quantified objectively. Since perceptions will vary between individual users (and the UX after all, is really an internal experience), in order to best maximize the UX when creating or updating your website, it’s vital that you first do the research to identify your audience, market, and niche. Once you truly understand who you’re trying to reach, your web designer can help you tailor your site to your specific user’s needs.

Among other things, a poor user experience can represent as a high website or page bounce rate or a poor conversion ratio. The causes of poor user experience vary widely and often times require A / B testing in order to be fully discerned, understood, and remedied.

This entry belongs to the following Glossary Lists:
Analytics, Blogging, Cascading Style Sheets (CSS), Content Creation, Content Writing, Digital Image Formats, Graphic Design, Hosting, Internet Marketing, Mobile Friendly, Responsive, Website Design, and Website Development.

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About Rick D'Haene

Rick D'Haene is a self-taught web developer, with a degree in website design, who has extensive knowledge of internet marketing and organic search engine optimization (SEO). He and his lovely wife Melissa reside in Bellingham, Washington, and have a few fun pets to keep them company.

Find me here: Twitter /Facebook /Google+ /

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